Put Customers First With the Help of Excelsior Internet Marketing

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Starting and launching a website is the result of hundreds of hours of dedication and work. Many business owners face the challenges of creating a customer-focused website that tells visitors about services and products, without pushing the brand too aggressively. If a company is launching a new website, these five areas can make it more customer-centric.

Overall Design

As a whole, the website should offer a clean, easy to navigate, and user-friendly layout with good brand reinforcement. Too many companies put emphasis on branding or SEO, at the expense of easy use. By thinking like a customer—and not like a business owner—Excelsior Internet Marketing can make it easier for buyers to find what they’re looking for.

Videos

According to a recent study, almost 60% of consumers are more likely to make an online purchase after watching a demo video. To educate customers, product pages should include videos that help them understand specific offerings. An ad video, with an easy-to-understand explanation of the product, should be on each landing page.

Support and Training

A majority (71%) of customers have terminated a business relationship because of substandard customer service. With that fact in mind, online marketers should focus on helping customers gain insight into products and services in an efficient, quick manner. To that end, the site owner should consider providing a training section that explains products and their implementation methods.

Mobile-Responsive Design

Almost half of users say that a business website that doesn’t work well on mobile devices is a clear indication that the company just doesn’t care. Responsive design is an approach that’s aimed at creating sites offering an optimized viewing experience across devices, and business owners should consider making their sites mobile-friendly.

Case Studies

Word-of-mouth is still the best advertising, and companies should take great pride in their success stories. Consider putting case studies on the site, to provide testimonials as to a product’s benefits. Acknowledging the products and services that have benefited others can help new customers understand the company’s offerings, and it may even increase sales.

A customer’s initial visit to a website is best compared to a first date. Appearances are everything, and customers tend to judge the company and its products by the way the site looks and functions. Therefore, the owner should put their best foot forward and focus on customers during the website design phase.

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